Lowfundwala Productions Brief
Here’s how it works. Let's understand what you’re working on, and why it’s the next great thing.
We have a lot of questions about your product/service.
start
 
What is the objective of your video ?

Are you doing this to drive awareness of your brand or products? Get people to try your product by showing how it works? Or demonstrate what your brand stands for?
 
How will we measure success ?

You could measure engagement with the content (eg. ad recall, video views), brand metrics (eg. purchase intent,brand favorability), or customer data (eg. sales revenues, site visits).
 
Who are we speaking to,
and what do we know about them ? *

Define your target audience. Behavioral insights are more important than demographics. What do they like or dislike? How do they spend their time? What kinds of content do they watch, and how do they watch it?
 
Why should they care ? *

Why is what you’re saying worth their time? Why should they listen? Are you wanting to tell a story that captures their interest, inspires, educates or entertains?
 
What will they talk about ? *

What will they be talking about with their friends after viewing this content?
 
What follow up action can they take ? *

Is there something else they can watch? A place to visit to learn more about our brand or product ? Something you want them to do after viewing this video ?
 
What will they say about your brand ? *

What are your brand values? How do you want us to position our brand? How do you want them to feel about your brand?
 
Could you please provide links to your brand literature ? *

Past campaigns, research studies, product information. List them here...
P.S. Heavy files can be attached via wetransfer or googledrive links.
 
Could you share a video which would serve as a perfect reference for this project ?

Examples of other work that could be possible creative territories.
 
What is your budget on this project ? *

Over the course of three years, nearly 150 videos for 100 clients, we’ve built a team of talented professionals who do explosive work. So, a crore rupees. Just kidding, but the point is it costs real money. Typically, 2 Lacs INR is a good starting point, though we also work on multi-crore rupees commercials.

P.S.If you’re a startup or an indie developer with an idea we absolutely have to get behind, we can get creative with equity or revenue sharing.
 
What is your deadline on this project ? *

We can deliver pancakes in a day. However, creating an infectious video would take at least 14 days from the date of signing off.
 
"In our lowfundwala factory, we make lipstick. In our ad-films, we sell hope."

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